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If you're concerned by or opposed to generative AI, I'm (mostly) with you—despite what you see in my portfolio. 

My current employer has gone all-in on AI on every front from development to strategy to creative, and I've had no choice but to get on board or risk losing my job. So I have, and I've gotten very good at it.

 

I won't lie—I've come to really enjoy the unprecedented level of freedom, flexibility, speed, and autonomy in the video creation process. It's incredible to be able to create an ad that would have required 30 people with a $300K budget and a month to create all by myself for ~$300 in about 2 days. I'm truly all for the democratization of creation, lowering the barrier to entry for those with big dreams and no resources or connections.

 

People said cameras and computers would destroy art, that they were tools for lazy failed artists who lacked discipline and true talent. Now we know they were wrong, and I think AI could be the same way. It's just another tool, and (for now) you do have to be skilled and talented to do good work with it.

All that said...I fear this technology may be ultimately unsustainable and many people smarter than me say it's dangerous. And even if it were neither, it seems to me our society is critically unprepared to deal with the potential consequences of such a seismic shift. Furthermore, I think it unwise for companies to become reliant on a volatile black box technology that could break or be taken away with no warning and no recourse.

 

If at all possible, I would prefer to drastically reduce my AI usage and work for a company that is not reliant on or overly bullish on AI.

Thank you for reading.

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